Your Guide to Becoming a Brand Ambassador:

Hey Pinner!

Thank you for your interest in becoming a Brand Ambassador for Dead Sailors Society. We’re thrilled that you’re considering joining our crew of passionate riders who help represent our brand.

At DSS, our culture is built on having a good time, riding with your mates, progressing your skills, and most importantly showing respect for fellow riders and the trails we’re fortunate to enjoy. Just to be clear, we will not tolerate any ambassador or applicant who puts others down or harasses other riders, it’s straight-up uncool and won’t get you very far.

The heart of the DSS brand is firmly rooted in the community that uses our products. Our ambassadors are more than just riders; they’re storytellers, community builders, and genuine advocates for the cycling lifestyle.

This guide will help you understand what we’re looking for and how to craft a compelling application that showcases your unique connection to cycling and the DSS brand.

What We Look for in a Brand Ambassador

• Genuine passion for cycling and an authentic love for our products and designs
• Active engagement in your local cycling community
• Strong communication skills and ability to create compelling content
• Alignment with our brand values and mission
• Consistent presence on relevant social media platforms
• Willingness to provide valuable feedback on our products

Your Ambassador Application Guide

When crafting your application letter, please include as much of the following information to help us get to know you better:

Personal Information

• Full name
• Contact information (email, phone number)
• Location (city, state/country)
• Social media handles (Instagram, Strava, YouTube, TikTok, etc.)

Cycling Background

• How long you’ve been cycling
• Types of cycling you participate in (Road, Social, BMX, Mountain, Gravel etc)
• Notable achievements or events you’ve participated in

Community Involvement

• Your role in the local cycling community
• Any clubs, groups, or organizations you’re part of
• Events you’ve organized or participated in
• Ways you’ve helped grow the cycling community

Content Creation Experience

• Examples of content you’ve created (photos, videos, blog posts)
• Your follower counts and engagement rates on social platforms
• Any previous brand ambassador or sponsorship experience
• Your content creation process and what equipment you use

Why You Want to Represent DSS

• What specifically draws you to our brand
• How you align with our brand values
• Ideas you have for promoting DSS
• What makes you stand out from other applicants

What You Can Offer

• Specific ways you’d represent our brand
• Events you plan to attend where you could showcase our products
• Content ideas you’d like to create featuring our products
• How you’d provide valuable product feedback

Next Steps

Once you’ve prepared your application with as much of the information above, please send it via email to – ride(at)deadsailorssociety.com – with the subject line “DSS Brand Ambassador Application – (Your Name)”. We typically review applications within a few days to a week and we will only contact you if we’d like to move forward with the process. We will not repsond to any applicants that simply message us and ask “Can I be an Ambassador?”. Be creative and and be genuine!

Thank you again for your interest in DSS. We’re excited to learn more about you and potentially welcome you to our team of ambassadors.

FLY • THE • FLAG ☠️🏴‍☠️

Dead Sailors Society

Owner and Creative Director – Nahum Ziersch